Mike Burk, Senior Online Product Manager, MaxisĪs EA prepared to release the new version of SimCity - a launch they knew would attract significant hype - the digital marketing team managing the campaign worked on ways to optimize the SimCity microsite where visitors would purchase or download the game. In the end, this translated to higher revenue for us.” ![]() ![]() “ Optimizely helped us learn a lot about our users – what’s working and what’s not – so we could make changes on our site to optimize our conversion percentages. Here is the story of how the product team at Maxis, who managed SimCity’s release, used Optimizely to amplify sales. 50% of sales were digital downloads.įor EA, A/B testing was an integral to the release’s digital success. ![]() ![]() SimCity 5 sold 1.1 million copies in the first two weeks of its launch in March 2013.
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